About Rise Physical Therapy
Tyler Green had a problem most practice owners dream about, Rise Physical Therapy was growing. Referrals were climbing. Patient demand was outpacing capacity.
But the bottleneck wasn't clinical. It was the phones.
As co-founder of a multi-location physical therapy practice with centralized scheduling, Tyler watched his team struggle to keep up with inbound volume. Calls went unanswered. Voicemails stacked up overnight and through weekends. Patients who submitted appointment request forms on Sunday evening waited until Monday afternoon (or later) for someone to call them back.
Every missed connection meant a patient potentially booking somewhere else.
The Scaling Problem Nobody Talks About
Growth sounds great until you realize your infrastructure can't support it. Rise Physical Therapy had built solid clinical operations, established scheduling rules for which therapists treated which conditions, and developed a proven process for converting inquiries into appointments.
What they didn't have was enough people to answer the phones.
Hiring more admin staff meant more overhead, more training, more management complexity. And it still wouldn't solve the fundamental issue: patients calling at 8 PM or filling out forms on Sunday weren't reaching anyone until business hours resumed.
"We were looking at ways we could continue to have people answer the phones and schedule things while also not being open," Tyler explains.
A consultant recommended Solum Health. After researching alternatives and having initial conversations, Tyler found a team he could trust to build something tailored to Rise's existing processes rather than forcing them into a generic template.
Built Around Their Playbook
What impressed Tyler most about implementation was the customization. Rise had developed their own scheduling rules, their own conversion process, almost like a sales script for handling patient inquiries. They needed a partner who would build around that existing playbook.
Solum delivered. The AI agent learned Rise's scheduling rules, understood which therapists treated which conditions, and followed the same conversation flow the human team used.
The system went live faster than Tyler anticipated. And when new scenarios popped up that nobody had planned for, the Solum team tracked issues and pushed improvements continuously.